Expansion Opportunities Fields Good Chicken has demonstrated a focus on geographic expansion with new locations in New York City and University Place, Washington, indicating potential for further growth in urban markets and nearby areas.

Health-Conscious Menu The company's commitment to using all-natural ingredients and making food from scratch aligns with the rising consumer demand for healthy and transparent dining options, creating opportunities for marketing premium health-focused offerings.

Digital Engagement Utilizing diverse digital platforms such as Google Fonts, Google Tag Manager, Facebook, and YouTube, Fields Good Chicken actively engages with customers online, offering avenues to enhance digital marketing campaigns and targeted advertising efforts.

Competitive Positioning With estimated revenues between one million and ten million dollars and a relatively small team, the company appears to occupy a niche market similar to brands like B.GOOD and Snappy Salads, presenting opportunities for partnerships or co-marketing within the health-conscious fast casual segment.

Upselling & Loyalty The company’s focus on craft, quality ingredients, and unique branding affords opportunities to develop loyalty programs, upselling strategies, and seasonal promotions to increase customer retention and average spend per visit.