Insights

Sustainable Sourcing Field & Flower centers its value proposition on free-range meat and sustainable fish sourced from independent Somerset farmers and fishermen, presenting a compelling case for partnerships with artisanal producers and supply chain traceability initiatives that appeal to sustainability-minded retailers and wholesalers.

Award-Winning Credibility Awards and recognition from The Grocer Gold Specialist Online Retailer, The Observer Food Monthly, and Butcher's Shop of the Year can be leveraged in outreach to premium retailers and specialty grocers seeking proven quality and trust signals.

UK Direct-to-Home Established home-delivery model across the UK creates cross-selling opportunities with complementary value-added products (e.g., premium prepared foods, sustainable seafood bundles) and potential expansion into meal kits or subscription offers for new markets.

Tech-Driven Ops Utilization of Salesforce, Magento, Klaviyo, and cloud services indicates a modern e-commerce and CRM backbone suitable for partner integrations, co-marketing campaigns, and analytics-based merchandising to optimize customer acquisition and retention.

Growth Opportunity Revenue is in the low-to-mid seven figures with a small team; this signals a scalable, partner-friendly business ripe for distribution deals, white-labeling opportunities, and channel partnerships with regional retailers or food-service distributors seeking sustainable product lines.

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Field & Flower Tech Stack

Field & Flower uses 8 technology products and services including Microsoft Clarity, Salesforce, Magento, and more. Explore Field & Flower's tech stack below.

Field & Flower's Email Address Formats

Field & Flower uses at least 2 email formats:
Field & Flower Email FormatsExamplePercentage
First.Last@fieldandflower.co.ukJohn.Doe@fieldandflower.co.uk
91%
First@fieldandflower.co.ukJohn@fieldandflower.co.uk
9%

Frequently Asked Questions

What is Field & Flower's official website and social media links?

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Field & Flower's official website is fieldandflower.co.uk and has social profiles on LinkedIn and Crunchbase.

How much revenue does Field & Flower generate?

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As of August 2026, Field & Flower's annual revenue is estimated to be $1M - $10M.

What is Field & Flower's NAICS code?

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Field & Flower's NAICS code is 44-45 - Retail Trade.

How many employees does Field & Flower have currently?

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As of August 2026, Field & Flower has approximately 22 employees across 2 continents, including Europe and North America. Key team members include Head Of Business: S. B., Head Of Food & Farming: S. M. and Head Of Active Customers And Communications: J. P. Explore Field & Flower's employee directory with LeadIQ.

What industry does Field & Flower belong to?

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Field & Flower operates in the Retail industry.

What technology does Field & Flower use?

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Field & Flower's tech stack includes Microsoft Clarity, Salesforce, Magento, Mailchimp, Google Cloud, Salesforce Service Cloud, Klaviyo and Vimeo.

What is Field & Flower's email format?

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Field & Flower's email format typically follows the pattern of First.Last@fieldandflower.co.uk. Find more Field & Flower email formats with LeadIQ.

How much funding has Field & Flower raised to date?

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As of August 2026, Field & Flower has raised $1.2M in funding. The last funding round occurred on Oct 31, 2017 for $1.2M.

When was Field & Flower founded?

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Field & Flower was founded in 2011.
Field & Flower logo

Field & Flower

RetailEngland, United Kingdom11-50 Employees

Field & Flower is a UK-based retail food business that delivers free-range meat and sustainable fish to households nationwide. It emphasizes sourcing from traditional British farming and independent producers, with animal welfare and sustainability as guiding principles. The company was founded in 2011 on James Flower’s family beef farm in the Gordano Valley, Somerset, and its sourcing is overseen by Flower.

Based in Pylle, Somerset, the business operates as a small to mid-sized team within the retail sector and has earned multiple industry awards. It aims to shorten the supply chain by working with Somerset farmers and fishermen who share its values, ensuring traceability from producer to customer, and delivering high-quality meat and fish with consistent service.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2011
Employees
11-50

Section iconFunding & Financials

  • $1.2M

    Field & Flower has raised a total of $1.2M of funding over 1 rounds. Their latest funding round was raised on Oct 31, 2017 in the amount of $1.2M as an Equity Crowdfunding.

  • $1M - $10M

    Field & Flower's revenue is estimated to be in the range of $1M - $10M

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