Fidelity United

InsuranceBusiness Bay, United Arab Emirates51-200 Employees

Fidelity United is a mid-sized insurer serving the United Arab Emirates and the broader regional market. The company traces its origins to 1976, when it was registered under license with the Insurance Authority; it adopted the Fidelity United brand in 2018 following a strategic partnership between United Insurance Company and Fidelity Assurance and Reinsurance SARL, a Lebanese market leader. Based in Dubai, the firm has established itself as a long-standing participant in the regional insurance landscape, grounded in risk management and professional conduct. 

Its mission centers on empowering stakeholders and driving performance through innovation, drawing on the knowledge and experience of its employees. The company seeks sustainable, profitable growth achieved through ethical practices and the delivery of high-quality service. In 2026, Fidelity United announced partnerships with SlashData to support digital transformation and with Shory Group to offer exclusive insurance solutions for Chinese electric vehicles, signaling a push into digital channels and new product areas.

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