Growth through partnerships Fidelidade is actively expanding its footprint beyond Portugal with presence in Spain, France, Luxembourg, Cape Verde, Angola, Mozambique and Macau, and recently forming strategic collaborations such as with MDS Group for Dragão Seguro and with Nova SBE for a financial literacy initiative. This presents cross-selling opportunities for partner-led products and services in multiple markets and through affiliated organizations.

Digital innovation Recent launches like Longevity AI and Multicare Vital demonstrate a strong push into AI-driven customer journeys and enhanced health insurance capabilities. There is potential to upsell or bundle advanced digital health tools, telemedicine services, and AI-powered risk assessments to existing life and non-life customers.

Customer-centric offerings With a mission focused on life protection and a large customer base exceeding two million, Fidelidade’s emphasis on personalized, human-centric insurance solutions indicates opportunities to tailor SME and family health, retirement, and succession planning products, as well as add-on coverage for corporate clients seeking comprehensive risk management.

Technology stack Investments in platforms such as Databricks, SAS, OneTrust, Jira, KnowBe4 and Miro suggest readiness for data analytics, governance, security, and agile product development. This supports targeting data-driven cross-sell campaigns, risk-based pricing, and compliance solutions for corporate customers needing sophisticated insurance and risk services.

Enterprise partnerships Active collaboration with organizations like FC Porto through Dragão Seguro and the Mejortechnologies partnership indicate a strategy of affinity partnerships and technology-enabled programs. Sales opportunities exist in co-branded products, loyalty programs, and industry-specific insurance packages for sports, education and corporate ecosystems.