Heritage and Brand Loyalty FGB Natural Products boasts a rich heritage dating back over 175 years with a strong brand presence through flagship brand Bosisto’s, which is Australia’s top essential oils brand. This longstanding history and brand recognition provide a trusted platform for expanding product lines and increasing market share in natural health and wellness sectors.

Focus on Eucalyptus Oil The company's core expertise in Australian eucalyptus oil production, especially from high-quality Blue Mallee, positions it as a key supplier of sustainable, medicinal-grade oils. There is potential to leverage this strength by targeting health, aromatherapy, and natural ingredient markets that demand premium Australian botanicals.

Expanding Product Portfolio With a broad product range including laundry, cleaning, personal care, and aromatherapy, there are opportunities to cross-sell to existing customers and introduce new natural wellness products, capitalizing on increasing consumer demand for eco-friendly and health-focused alternatives.

Growth and Sustainability Initiatives Having planted over 4 million eucalyptus trees and planning future expansion demonstrates FGB’s commitment to sustainability. Collaborating with environmentally-conscious retailers and consumers can enhance brand appeal and open avenues in eco-friendly and natural product markets.

Market Position and Opportunities As an exclusive distributor of well-known brands like Vicks and Braun Medical devices in Australia and New Zealand, FGB has strong channels for health-related products. Expanding partnerships or introducing new health and wellness devices aligned with natural living trends can create significant sales opportunities in both retail and healthcare sectors.