Tourism Growth Capitalize on Ferrari World Abu Dhabi’s status as a top global theme park and Yas Island landmark to upsell corporate events, private celebrations, and multi-day experiential packages targeting international visitors and regional tourism partners.

Experiential Offerings Leverage the park’s diverse attractions such as driving experiences, karting, esports, immersive art, and new restaurant concepts to cross-sell bundled experiences with hotel stays, dining experiences, and transportation providers.

Esports & Digital Target esports teams, sponsors, and brands by offering arena partnerships, branded talent events, and team-building packages around Ferrari World Esports Arena and upcoming digital experiences, aligned with the growing gaming and sponsorship market.

Accessibility & Inclusion Position accessible GT simulators and inclusive experiences as a differentiator to attract corporate groups focused on diversity, accessibility-friendly events, and family-oriented outreach to broaden audience segments.

Premium Experiences Promote high-end hospitality opportunities, exclusive store collaborations, and Italian gastronomy experiences (e.g., Gran Tour Emilia) to luxury travel agencies and corporate incentive programs seeking premium, immersive entertainment packages.