Insights

Premium Organic Offerings Fera Pets markets USDA Organic Probiotics and Mushroom Immune Support supplements, which are unique in the pet supplement industry. This provides an opportunity to target health-conscious pet owners seeking high-quality, organic, and holistic solutions for their pets.

Growth Through Innovation The company continually expands its product line with new launches such as Dental Support, Gut-Health Supplements, Calming Support, and Liver Support. This product innovation can be leveraged to cross-sell and promote new health-focused solutions to existing and new customer segments.

Sustainability & Community Engagement Partnering with the Arbor Day Foundation for reforestation projects indicates a strong sustainability focus. Highlighting this commitment can appeal to eco-conscious pet owners and differentiate sales approaches towards socially responsible consumers.

Veterinarian-Formulated Trust Fera Pets' emphasis on veterinarian formulation and third-party testing builds credibility with pet owners prioritizing health and safety. This trust factor can be a key selling point when engaging pet retailers, clinics, and specialty stores to carry the brand.

Market Position & Expansion As a young, fast-growing company recently acquired by General Mills, Fera Pets is positioned for larger distribution and retail expansion. Collaborating on retail partnerships and distribution channels can accelerate market penetration in premium pet supplement segments.

Fera Pets Tech Stack

Fera Pets uses 8 technology products and services including Social Snowball, RSS, DataDome, and more. Explore Fera Pets's tech stack below.

  • Social Snowball
    Affiliate Advertising Networks
  • RSS
    Content Management System
  • DataDome
    DDoS And Bot Protection
  • Shopify
    E-commerce
  • React Router
    Javascript Frameworks
  • Preact
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Klaviyo
    Marketing Automation

Fera Pets's Email Address Formats

Fera Pets uses at least 2 format(s):
Fera Pets Email FormatsExamplePercentage
First@ferapetorganics.comJohn@ferapetorganics.com
88%
First.Last@ferapetorganics.comJohn.Doe@ferapetorganics.com
12%

Frequently Asked Questions

Where is Fera Pets's headquarters located?

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Fera Pets's main headquarters is located at 330 North Brand Boulevard 1080 Glendale, California United States. The company has employees across 1 continents, including North America.

What is Fera Pets's official website and social media links?

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Fera Pets's official website is ferapets.com and has social profiles on LinkedIn.

What is Fera Pets's NAICS code?

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Fera Pets's NAICS code is 31-33 - Manufacturing.

How many employees does Fera Pets have currently?

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As of March 2026, Fera Pets has approximately 20 employees across 1 continents, including North America. Key team members include Senior Ecommerce Manager: J. C. G.Member Board Of Directors: S. H.Vice Chair Of The Board: T. B. K.. Explore Fera Pets's employee directory with LeadIQ.

What industry does Fera Pets belong to?

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Fera Pets operates in the Manufacturing industry.

What technology does Fera Pets use?

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Fera Pets's tech stack includes Social SnowballRSSDataDomeShopifyReact RouterPreactjQueryKlaviyo.

What is Fera Pets's email format?

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Fera Pets's email format typically follows the pattern of First@ferapetorganics.com. Find more Fera Pets email formats with LeadIQ.

When was Fera Pets founded?

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Fera Pets was founded in 2017.

Fera Pets

ManufacturingCalifornia, United States11-50 Employees

As a veterinarian, pet acupuncturist, and pet owner, Dr. Michelle Dulake co-founded Fera Pets, a pet supplement brand that creates effective, clean, and delicious supplements for dogs and cats by using natural and holistic ingredients necessary for each body system. 
Each supplement is custom formulated by veterinarian Dr. Michelle Dulake and made in the USA in FDA-registered GMP compliant facilities with high quality natural ingredients with the correct dosing. We are NASC certified and each batch is third party tested for purity and potency.
We have the only USDA Organic Probiotics + Prebiotics on the market, along with our USDA Organic Mushroom Immune Support, which makes us one of a kind. We have the highest amount of active ingredients in each product. We are the perfect blend of eastern and western ingredients for all your customers who are looking for a holistic and organic approach for their pet. 
We created Fera Pets to provide effective supplements to improve your pet's health and quality of life. There is no greater joy than when we receive positive feedback regarding your pet's health, whether it be a shinier coat, solid poops, more energy, increased mobility, you name it. We are here for you.

Section iconCompany Overview

Headquarters
330 North Brand Boulevard 1080 Glendale, California United States
NAICS Code
31-33 - Manufacturing
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    Fera Pets's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Fera Pets's revenue is estimated to be in the range of $10M$25M

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