Insights

Acquisition Momentum Fennel was acquired by Databricks in early 2025, signaling rapid post-acquisition integration and potential cross-sell opportunities for Databricks customers seeking feature engineering and real-time data capabilities.

Small but Specialist With a lean team size of 2-10, Fennel represents a niche platform focused on modern feature engineering for real-time and batch ML workflows, offering a potential upsell to mid-market firms seeking lightweight, specialized tools.

Growth Potential Current revenue is in the low seven-figure range, indicating room for expansion through expanded usage, broader deployments, and enterprise-grade capabilities within a larger customer base driven by Databricks’ ecosystem.

Tech Stack Alignment Fennel already integrates with popular data and analytics tools (Snowplow, Koala, Google Ads, HubSpot Analytics, Vercel, Google Workspace), suggesting sales opportunities to customers using these platforms who need enhanced feature engineering and governance.

Competitive Positioning In a market with several niche players of varying scale, Fennel’s acquisition by a major data platform signals credibility and potential differentiation through seamless integration with Databricks and a focus on reliable signals for GenAI and real-time personalization.

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Fennel (acquired by Databricks) Tech Stack

Fennel (acquired by Databricks) uses 8 technology products and services including Google Ads, LinkedIn Ads, Cloudflare Web Optimizations, and more. Explore Fennel (acquired by Databricks)'s tech stack below.

Google Ads
Advertising
LinkedIn Ads
Advertising
Cloudflare Web Optimizations
Analytics
HubSpot Analytics
Analytics
Koala
Analytics
Snowplow
Analytics
Google Workspace
Email
Vercel
Platform As A Service

Media & News

Databricks Inc. acquires Fennel, an engineering platform, in Apr '25 to help customers iterate on features, improve model performance with reliable signals, and provide GenAI models with personalized, real-time context.
Similarly, Databricks acquired Fennel last month, an engineering platform, to support customers in iterating on features, improving model performance with reliable signals, and providing GenAI models with personalised and real-time context without any overhead and cost of managing complex infrastructure.
May 06, 2025 | analyticsindiamag.com

Fennel (acquired by Databricks)'s Email Address Formats

Fennel (acquired by Databricks) uses at least 3 email formats:

Fennel (acquired by Databricks) Email Formats	Example	Percentage
First@fennel.ai	John@fennel.ai	88%
FirstL@fennel.ai	JohnD@fennel.ai	6%
FirstLast@fennel.ai	JohnDoe@fennel.ai	6%

Frequently Asked Questions

What is Fennel (acquired by Databricks)'s official website and social media links?

Fennel (acquired by Databricks)'s official website is fennel.ai and has social profiles on LinkedIn.

How much revenue does Fennel (acquired by Databricks) generate?

As of October 2026, Fennel (acquired by Databricks)'s annual revenue is estimated to be $1M - $10M.

What is Fennel (acquired by Databricks)'s NAICS code?

Fennel (acquired by Databricks)'s NAICS code is 5112 - Software Publishers.

How many employees does Fennel (acquired by Databricks) have currently?

As of October 2026, Fennel (acquired by Databricks) has approximately 10 employees across 4 continents, including Asia, North America and Oceania. Key team members include Software Engineer: S. R. Explore Fennel (acquired by Databricks)'s employee directory with LeadIQ.

What industry does Fennel (acquired by Databricks) belong to?

Fennel (acquired by Databricks) operates in the Software Development industry.

What technology does Fennel (acquired by Databricks) use?

Fennel (acquired by Databricks)'s tech stack includes Google Ads, LinkedIn Ads, Cloudflare Web Optimizations, HubSpot Analytics, Koala, Snowplow, Google Workspace and Vercel.

What is Fennel (acquired by Databricks)'s email format?

Fennel (acquired by Databricks)'s email format typically follows the pattern of First@fennel.ai. Find more Fennel (acquired by Databricks) email formats with LeadIQ.

When was Fennel (acquired by Databricks) founded?

Fennel (acquired by Databricks) was founded in 2022.

Fennel (acquired by Databricks)

Q: What technology does Fennel (acquired by Databricks) use?

Fennel (acquired by Databricks)'s tech stack includes React, Varnish, Google Ads Conversion Tracking, three.js, Cloudflare DNS.

Q: What is Fennel (acquired by Databricks)'s NAICS code?

Fennel (acquired by Databricks)'s NAICS code is 5112 (Software Publishers).

Software DevelopmentCalifornia, United States2-10 Employees

Fennel is a software development company based in Menlo Park, California. It provides a feature engineering platform that enables teams to author, compute, store, serve, monitor, and govern ML features for both real-time and batch data. The platform supports the end-to-end lifecycle of ML features, from creation to governance, to support production workflows.

Its customers are organizations deploying machine learning systems that require reliable signals and the ability to iterate on features to boost model performance and enable context-aware capabilities. Positioned in the software development landscape as a focused feature engineering solution, Fennel operates as a small- to mid-sized firm. In April 2025, it was reported that Databricks acquired Fennel.