Feedback

Research ServicesVirginia, United States51-200 Employees

Feedback is a research services firm that blends ethnographic study with social listening to translate unprompted human behavior into actionable insights. Its work supports organizations in making smarter decisions and improving engagement and outcomes across sectors such as healthcare, higher education, and workforce development. Founded in 2009 and based in Midlothian, Virginia, the company describes itself as a multidisciplinary team of researchers, technologists, analysts, anthropologists, and data scientists dedicated to understanding human behavior. In 2021, Feedback merged with CareStarter, a digital health technology company, expanding its ability to connect behavioral insights with scalable solutions. In early 2025, Feedback and CareStarter were acquired by Professional Contract Services, Inc. (PCSI) to form PCSIx, with Feedback continuing to operate as the behavioral science engine within that unit. This positioning situates Feedback within the research services industry as a practitioner applying behavioral science to inform decision-making and drive sustained impact across diverse stakeholder groups.

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