Small credible team Position Feed Me Online as a specialist UK-based food tech provider with hands-on industry experience in catering and fast food, emphasizing their ability to deliver customized mobile apps and websites for takeaways and restaurants to reduce reliance on expensive generic ordering platforms.

End-to-end solution Highlight their offering of branded mobile apps and websites that empower takeaways and restaurants to own their online presence, potentially appealing to operators seeking independence, improved branding, and better customer data control.

Tech stack leverage Leverage their modern tech capabilities (AWS, analytics tools, and web technologies) to target mid-market kebabs, independents, and small chains looking to scale with reliable hosting, performance analytics, and targeted marketing tracking.

Expansion potential Identify opportunities to upsell services such as multi-location support, loyalty integrations, or advanced analytics as their revenue sits in the mid single-digit million range, suggesting room for growth with existing clients and new markets in the UK.

Competitive fit Position against larger platform players by stressing agility, cost control, and bespoke functionality for smaller operators, while citing the founders’ 30+ years of software and 20+ years catering experience as a differentiator to win mid-size takeaways and regional chains.