Licensing Partnerships FMF has a track record of licensing deals (North America master licensee with OEG Sports) and recent digital activations (FIFA Super Soccer on Roblox ahead of World Cup 2026), plus high-profile events like the Acapulco Beach Soccer Cup. These dynamics indicate strong opportunities to help maximize IP monetization, manage sponsorships, and design cross-platform activations across gaming, online and live events.

Digital Fan Engagement FMF is actively engaging fans through digital experiences (Roblox activation for World Cup 2026) and uses analytics and tagging tools to measure impact. There is potential to offer data-driven fan engagement platforms, CRM-aligned marketing, loyalty programs, and targeted advertising partnerships to deepen fan reach and improve monetization.

CRM Modernization With Microsoft Dynamics in the stack and a suite of analytics and marketing tools (Google Tag Manager, Piwik PRO Core), FMF could benefit from CRM modernization, data governance, and marketing automation to streamline sponsorship sales, ticketing, and fan communications across regions.

Regional Growth FMF operates from Mexico with ambitions in North America through existing licensing partnerships, suggesting growth opportunities in sponsorship sales, content licensing, and co-branded events in the US and Canada, leveraging cross-border fan interest and diaspora markets.

Esports Partnerships The Roblox activation signals openness to gaming partnerships and esports-style activations. There is room to expand into esports events, in-game sponsorships, and co-branded digital experiences with platforms and brands seeking to reach young, engaged audiences.