Analytics Driven Sales Leverage Enhanced Ecommerce data to identify best selling reels, seasonal demand, and cart abandonments; build targeted campaigns and bundles to lift average order value.

Channel Expansion Recent Bare Fishing Co partnership signals appetite for channel growth; pursue wholesale partnerships with niche retailers, co-branding opportunities, and regional fly shops to broaden reach.

Boutique Differentiation As a small, boutique provider, emphasize specialist fly fishing knowledge, curated product bundles, and superior service to compete with larger mass brands.

Operational Readiness Limited headcount suggests leveraging outsourced marketing, logistics, and customer service to scale efficiently; evaluate vendor partners for warehousing, order processing, and after sales support.

Tech Enabled Sales Capitalize on modern tech stack to optimize conversions: improve mobile checkout, leverage Shop Pay, ensure fast loading with Cloudflare and HTTP/3, and consider a wholesale portal for retailers.