Luxury craftsmanship Target luxury interior designers and high-end hospitality projects that value handcrafted, bespoke furniture and exclusive designer partnerships to expand FBC London’s premium sales channel.

Exclusive collaborations Leverage the brand’s status as an exclusive retailer for designers like Apparatus, Bec Britain, Christopher Boots and Mary Wallis to pursue co-marketing, limited drops, and white-label opportunities with luxury retailers and showrooms.

Showroom leverage Capitalize on the Pimlico Road flagship location in Belgravia by inviting high-net-worth clients and design firms for premium in-person experiences, launches, and curated events to drive direct-to-client sales.

Lighting expansion Promote the Byethorne lighting collection launched in 2022 as an entry point for project-based sales with hotels, luxury residences, and interior designers seeking comprehensive lighting and furniture packages.

Global reach with tech Optimize omnichannel selling by aligning Shopify and WooCommerce assets with targeted marketing and CRM strategies to convert online inquiries into design consultations, especially for international projects given the brand’s premium positioning.