OEM Service Upsell FBMG is a factory certified Mercury Yamaha and Suzuki dealer with extensive parts and trained technicians, which positions the business to upsell maintenance plans, repower, and refit projects to existing customers and to bundle parts, service, and installations across engine brands.

Yacht Management Synergy With yacht management, full electronics repair and installation, fiberglass and paint repair, and rigging FBMG can cross sell to yacht owners and charter clients for ongoing maintenance, electronics upgrades, and performance improvements, targeting fleet managers and owners with bundled refits and retrofit projects.

Financing Partnerships FBMG offers financing and can partner with lenders to streamline loans for new and preowned sales, repower, and refits; create prequalified financing options and promotional rates for bundled packages; target high value boat buyers in luxury segments.

Regional Expansion Fort Lauderdale area is a boating hub with a growing market; leverage their top dealer status to expand access to premium buyers and fleet clients in Florida and neighboring markets; coordinate with marina partners and charter fleets for exclusive service offerings.

Digital Marketing Readiness FBMG uses analytics and cloud based tools to track performance; leverage data to optimize lead generation CRM and targeted campaigns; propose a sales enablement approach by creating buyer personas such as boat owners fleet managers and charter operators and tailoring offers for repower refits and management services.