Brand Cross-Sell Fay Myers carries a wide range of brands across motorcycles, scooters, ATVs, and a robust parts line. This creates natural cross-sell and bundle opportunities across product categories, enabling sales reps to propose complete rider packages (bike + gear + maintenance plans) to a single customer.

Clubhouse Engagement The Fay Myers Clubhouse supports groups up to 60 and hosts events year-round, offering a ready-made channel to drive showroom visits and coordinated purchases. Sales teams can partner with clubs for member promotions, demo days, and loyalty programs to increase repeat visits and referrals.

Education for Leads The Side-by-Side 101 guide launch signals a receptivity to buyer education content. Expanding a library of rider guides, tutorial videos, and product comparisons can generate leads, nurture prospects, and position the dealer as a trusted advisor while promoting SxS, motorcycles, and accessories.

Premium Parts Bundles A large parts and accessories department featuring brands like FOX, DC, and Arai supports high-margin add-ons. Develop ready-to-sell bundles (helmet + jacket + gloves; maintenance starter kits; brand-specific accessories) and service packages to increase average order value at the point of sale.

Partnerships Promotions Recent Dealer Attract collaboration and OEM-aligned promotions indicate openness to partnerships. Leverage manufacturer promotions, co-branded events, and cross-region marketing to accelerate new and used bike sales, expand financing/insurance cross-sell, and grow market share in Colorado.