Market focus Target higher education institutions with business schools and programs in Operations Management, Strategy, and Supply Chain Management to align Fathomd’s interactive, real-time feedback games with curriculum goals and accredited pedagogy.

Product expansion Leverage recent additions such as the Attendance Game and asynchronous Beer Distribution Game to upsell additional game modules, licenses, or platform features to instructors seeking flexible, scalable classroom tools.

Academic partnerships Highlight collaboration with subject area experts and an Academic Advisory Board to position Fathomd as a quality, research-backed platform, enabling partnerships with universities, MOOC providers, and faculty-driven customization projects.

Growth readiness With a focused product offering and a sub-$1M revenue profile, pursue pilot programs, grant-funded initiatives, and tiered licensing for smaller campuses to drive initial adoption and expand to larger institutions.

Competitive positioning Differentiate from general edtech by emphasizing pedagogy-validated, role-playing decision games that deliver real-time feedback, enabling marketing to departments seeking measurable engagement and concept mastery.