Acquisition Opportunity Farmington Bank, now part of People's United Bank, was acquired by M&T Bank in April 2022, presenting a potential cross-sell opportunity for financial products and services to its existing customer base and employees.

Digital Engagement The company utilizes a comprehensive tech stack including Adobe Experience Manager, Marketo, and Google Analytics, indicating a focus on digital marketing and customer engagement efforts, ideal for targeted outreach and personalized campaigns.

Customer Assets People's United Bank manages significant brokerage and advisory assets, totaling over several billion dollars, offering prospects for wealth management, investment advisory services, and treasury solutions.

Community Focus The company's charitable activities, such as donations to community projects, suggest an opportunity to promote corporate social responsibility services or local sponsorship deals to reinforce community engagement strategies.

Mid-Size Market With annual revenues between 50 to 100 million dollars and a relatively small employee base, Farmington Bank represents a mid-sized market segment ideal for tailored banking solutions, lending programs, and small business services.