Established Industry Presence Farm Market iD has built a strong reputation in the agricultural industry since 1973, offering comprehensive data marketing solutions that help agri-marketers better understand their customer base. This longevity and expertise position the company as a trusted provider, making it a valuable partner for agricultural businesses seeking to enhance their data-driven marketing efforts.

Data Integration Capabilities The recent launch of Farm Market iD's real-time API and field-level irrigation data indicates a focus on providing accessible, integrated data solutions. These capabilities create opportunities to upsell advanced data services, analytics, and customizable integrations to clients aiming for streamlined data management and actionable insights.

Recent Acquisition Growth Farm Market iD was acquired by DTN, Inc. in 2021, which can open doors for cross-selling opportunities within DTN's broader analytics and data ecosystem. Leveraging this connection can help identify prospects interested in expanding their use of integrated agricultural data and analytics tools.

Expanding Data Offerings With new data launches such as the on-farm grain storage data and field-level irrigation insights, Farm Market iD demonstrates ongoing innovation. Selling additional targeted data products or enhanced analytics services can attract current clients seeking more detailed and actionable agricultural intelligence.

Market Niche Focus Targeting mid-sized agricultural companies with revenues between one and ten million dollars and a lean employee base, Farm Market iD presents opportunities to tailor specialized data solutions for similar businesses looking to scale their marketing strategies through precise, data-driven insights.