Insights

Growing Market Presence Farm Focus is experiencing significant growth, evidenced by a recent hiring surge of over 300 employees and acquisition by Vela Software Group. This expansion highlights increasing demand for innovative financial management tools among farmers and growers, presenting opportunities to tailor solutions for expanding customer bases.

Technology Adoption Utilizing a modern tech stack that includes cloud services like Amazon Web Services and integration with digital advertising platforms such as Google Ads, Farm Focus demonstrates a commitment to scalable and effective digital solutions. There is potential to promote additional tech-driven features that enhance user engagement and operational efficiency.

Financial Growth Potential With an established revenue range of 1 to 10 million dollars and a focus on supporting sustainable farming, Farm Focus presents opportunities to upsell advanced financial planning modules or premium services designed to optimize farm resource management and risk mitigation.

Strategic Industry Focus Targeting the agricultural sector with dedicated financial tools positions Farm Focus to attract other tech-savvy farmers and agricultural enterprises seeking reliable, sector-specific financial solutions, which creates a segment-specific sales opportunity for complementary software features.

Recent Industry Moves The acquisition by Vela Software Group and recent news about hiring initiatives suggest increased resources and strategic focus. This environment offers a prime opportunity to introduce innovative integrations or partnerships that align with the company's growth trajectory and commitment to technological advancement.

Farm Focus Tech Stack

Farm Focus uses 8 technology products and services including Google Ads Conversion Tracking, Amazon Web Services, Google Fonts API, and more. Explore Farm Focus's tech stack below.

  • Google Ads Conversion Tracking
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • Google Fonts API
    Font Scripts
  • jQuery Migrate
    Javascript Libraries
  • Polyfill
    Javascript Libraries
  • Underscore.js
    Javascript Libraries
  • Priority Hints
    Performance
  • Material Design Lite
    UI Frameworks

Farm Focus's Email Address Formats

Farm Focus uses at least 2 format(s):
Farm Focus Email FormatsExamplePercentage
First.Last@crssoftware.co.nzJohn.Doe@crssoftware.co.nz
81%
First@crssoftware.co.nzJohn@crssoftware.co.nz
19%
First.Last@farmfocus.co.nzJohn.Doe@farmfocus.co.nz
100%

Frequently Asked Questions

Where is Farm Focus's headquarters located?

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Farm Focus's main headquarters is located at Perry Street, Masterton, Wairarapa 5810, NZ. The company has employees across 4 continents, including OceaniaNorth AmericaEurope.

What is Farm Focus's official website and social media links?

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Farm Focus's official website is farmfocus.co.nz and has social profiles on LinkedIn.

What is Farm Focus's NAICS code?

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Farm Focus's NAICS code is 5112 - Software Publishers.

How many employees does Farm Focus have currently?

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As of October 2025, Farm Focus has approximately 43 employees across 4 continents, including OceaniaNorth AmericaEurope. Key team members include Ceo: A. M.Head Of Operations: G. S.Head Of Product: S. R.. Explore Farm Focus's employee directory with LeadIQ.

What industry does Farm Focus belong to?

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Farm Focus operates in the Software Development industry.

What technology does Farm Focus use?

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Farm Focus's tech stack includes Google Ads Conversion TrackingAmazon Web ServicesGoogle Fonts APIjQuery MigratePolyfillUnderscore.jsPriority HintsMaterial Design Lite.

What is Farm Focus's email format?

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Farm Focus's email format typically follows the pattern of First.Last@crssoftware.co.nz. Find more Farm Focus email formats with LeadIQ.

When was Farm Focus founded?

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Farm Focus was founded in 1981.

Farm Focus

Software DevelopmentNew Zealand11-50 Employees

Here at Farm Focus, we're revolutionising financial management for farmers and growers. Our suite of tools is designed to put control back in the hands of those who work the land. By gaining a comprehensive understanding of your financial standing, you'll be equipped to make well-informed decisions that drive your business forward.

In today's dynamic agricultural landscape, uncertainty and opportunities abound. Our solutions provide the clarity and confidence you need to navigate these challenges effectively, ensuring you're always poised to seize opportunities and mitigate risks.

With our platform, you can not only plan strategically but also manage your resources for sustainable success, ensuring the long-term viability of your agribusiness. Join us in shaping the future of agriculture with financial tools tailored to meet the demands of the modern era.

Section iconCompany Overview

Headquarters
Perry Street, Masterton, Wairarapa 5810, NZ
NAICS Code
5112 - Software Publishers
Founded
1981
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Farm Focus's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Farm Focus's revenue is estimated to be in the range of $1M$10M

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