Fantex

Financial ServicesCalifornia, United States11-50 Employees

Fantex is a financial services company based in San Francisco, California, that aims to create an asset class tied to the earnings of professional athletes. Its approach involves converting athletes’ cash flows into tradable stock via an initial public offering, with the goal of offering a diversification option that is uncorrelated to traditional portfolios. The firm also partners with athletes to expand their audiences and extend the duration of their brand earnings potential, positioning its offerings as a novel market within the sports industry. The company operates a platform where tracking stocks are listed, and it functions through a registered broker-dealer, providing a structured vehicle for investors to gain exposure to athlete earnings streams. Notably, six athletes have already traded on the platform, with dividends paid to shareholders, reflecting an early test of the model. A recent development is the launch of an athlete stock exchange in 2017, indicating ongoing attempts to establish this asset category within the market.

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