Industry fit Target media and family business leadership audiences with integrated advertising and content sponsorship across Family Business Magazine, podcast networks, and live events to reach owners of multigenerational family businesses and family offices.

Membership leverage Propose Premium membership or sponsored access to Family Business Compass and related executive sessions as a channel to upsell cross-media solutions (magazines, digital platforms, and conferences) to high-potential decision makers.

Expansion opportunities Leverage their conference portfolio (transitions, governance, NextGen, Private Company Governance Summit) to introduce vendor sponsorships, speaking slots, and targeted brand experiences for B2B services aligned with governance, succession planning, and family office needs.

Tech & optimization Offer digital advertising, SEO/content sponsorship, and data-driven targeting (WordPress, PWA, priority hints, Yoast SEO) to boost sponsor visibility; propose programmatic or content-led campaigns across the magazine’s web ecosystem.

Strategic partnerships Position Mercer Capital and similar financial advisory partners as co-branded thought leadership sponsors for dividend practices surveys and family-owned business financial insights, creating opportunities for joint reports, webinars, and lead generation.