Insights

Empathy Training Failure Lab emphasizes communication, culture, and empathy training to improve human performance within organizations, signaling a sales opportunity with HR, L&D, and leadership development teams seeking behavior and culture change programs.

Risk-Taking Their mission to reduce fear of failure and encourage intelligent risk taking aligns with innovation initiatives, suggesting potential upsell to teams looking to boost creative problem solving and agile project outcomes.

Narrative Events Proprietary storytelling events that reveal struggles without quick resolutions create engaging experiences for teams; a cross-sell opportunity with events, community programs, alumni networks, and corporate sponsorships.

Digital Footprint Tech stack includes Mailchimp and Google Workspace, indicating readiness for scalable digital marketing, nurture campaigns, and client onboarding automation to accelerate client acquisition and retention.

Revenue Range Current revenue in the mid single to low double digits of millions with a small team; potential for scalable offerings, tiered programs, and enterprise partnerships to expand contract value and geographic reach.

Similar companies to Failure Lab

Failure Lab Tech Stack

Failure Lab uses 4 technology products and services including Google Workspace, Mailchimp, Google Search Console, and more. Explore Failure Lab's tech stack below.

Failure Lab's Email Address Formats

Failure Lab uses at least 1 email format:
Failure Lab Email FormatsExamplePercentage
First@failurelab.comJohn@failurelab.com
100%

Frequently Asked Questions

What is Failure Lab's official website and social media links?

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Failure Lab's official website is failurelab.com and has social profiles on LinkedIn.

How much revenue does Failure Lab generate?

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As of September 2026, Failure Lab's annual revenue is estimated to be $1M - $10M.

What is Failure Lab's SIC code and NAICS code?

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Failure Lab's SIC code is 8299 - Schools and Educational Services, Not Elsewhere Classified and NAICS code is 6114 - Business Schools and Computer and Management Training.

How many employees does Failure Lab have currently?

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As of September 2026, Failure Lab has approximately 9 employees across 2 continents, including North America and Europe. Key team members include Senior Failure Analysis Engineer: C. B. and Creator & Host: P. S. Explore Failure Lab's employee directory with LeadIQ.

What industry does Failure Lab belong to?

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Failure Lab operates in the Professional Training and Coaching industry.

What technology does Failure Lab use?

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Failure Lab's tech stack includes Google Workspace, Mailchimp, Google Search Console and GoDaddy.

What is Failure Lab's email format?

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Failure Lab's email format typically follows the pattern of First@failurelab.com. Find more Failure Lab email formats with LeadIQ.

When was Failure Lab founded?

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Failure Lab was founded in 2012.
Failure Lab logo

Failure Lab

Professional Training and CoachingMichigan, United States2-10 Employees

Failure Lab is a professional training and coaching company based in Grand Rapids, Michigan. It works with communities, organizations, and individuals to remove failure-based roadblocks to innovation, collaboration, and creative thinking through provocative training and storytelling events. The program centers on communication, culture, and empathy, aiming to improve self-awareness and interpersonal understanding to help teams solve problems more effectively.

Its offerings address ongoing people-related challenges across organizations, from leadership transitions to production and interpersonal conflicts. The events feature storytellers who share untold struggles and rely on crowdsourced lessons to foster dialogue and team cohesion, in one- or two-hour formats, with narratives that do not resolve the failure.

Section iconCompany Overview

SIC Code
8299 - Schools and Educational Services, Not Elsewhere Classified
NAICS Code
6114 - Business Schools and Computer and Management Training
Founded
2012
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Failure Lab's revenue is estimated to be in the range of $1M - $10M

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