Small Team Advantage With a founder-led operation and minimal staff, the company is likely receptive to outsourced, turnkey sales and marketing services. Propose a bundled package covering Shopify store optimization, conversion rate optimization, content marketing, and lead generation for training programs and equipment sales.

Shopify Growth Shopify powered store indicates ecommerce growth opportunities. Recommend conversion rate optimization, abandoned cart recovery, email workflows, and product bundling strategies to increase average order value and repeat purchases for training gear and supplements.

Local Market Located in Memphis with a wellness focus, there is potential to partner with local gyms, studios, clinics, and corporate wellness programs in Tennessee to drive local signups and cross promote online training resources and equipment sales.

Digital Marketing Tech stack hints at digital monetization and social presence via Prebid and Twitter. Propose strategy to expand paid social and programmatic advertising, implement analytics and dashboards, and align with Google Workspace for collaboration to scale campaigns.

Partnership Potential Product mix of training content, nutrition guidance, and a store creates opportunities for exclusive equipment or supplement partnerships, white label arrangements, bundles with coaching services, and B2B deals with fitness brands or studios.