Insights

Sustainability Commitment Fable Home's strong emphasis on ethically produced, sustainable artisan homeware and its certification as a B Corporation demonstrates a deep commitment to eco-conscious consumers, presenting an opportunity to target environmentally aware customers and promote eco-friendly product offerings.

Growing Market Presence With recent partnerships such as Initia Real Estate and collaborations with Mealshare, Fable Home is expanding its market reach into the real estate and community-focused sectors, opening avenues for strategic collaborations and cross-promotional sales.

Funding and Growth Having secured over $6.6 million in funding and achieving revenue between one to ten million dollars, Fable Home is positioned for growth and scaling, making it a potential partner for suppliers and service providers seeking to align with a fast-growing sustainable brand.

Technological Engagement Utilizing a variety of web and analytics technologies like Hotjar, Amplitude, and Google Fonts API, Fable Home demonstrates a digital-savvy approach, indicating opportunities to provide customized digital solutions, integrations, or marketing tools tailored to a modern e-commerce and lifestyle brand.

Expansion Opportunities Given Fable Home's focus on premium, long-lasting products and its target niche within high-quality homeware, there are potential sales opportunities in supply chain enhancements, material innovations, and logistics services to support its growth in an increasingly eco-conscious market.

Fable Tech Stack

Fable uses 8 technology products and services including Microsoft Clarity, Shopify, Google Fonts API, and more. Explore Fable's tech stack below.

  • Microsoft Clarity
    Analytics
  • Shopify
    E-commerce
  • Google Fonts API
    Font Scripts
  • Preact
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • HubSpot
    Marketing Automation
  • Rebuy Engine
    Personalization
  • Quantcast
    System Analytics & Monitoring

Media & News

Fable's Email Address Formats

Fable uses at least 2 format(s):
Fable Email FormatsExamplePercentage
First@fablehome.coJohn@fablehome.co
91%
Last@fablehome.coDoe@fablehome.co
9%
First@fable.comJohn@fable.com
100%

Frequently Asked Questions

Where is Fable's headquarters located?

Minus sign iconPlus sign icon
Fable's main headquarters is located at Vancouver, British Columbia v6b 1k2 Canada. The company has employees across 5 continents, including North AmericaEuropeAfrica.

What is Fable's stock symbol?

Minus sign iconPlus sign icon
Fable is a publicly traded company; the company's stock symbol is SMHX.

What is Fable's official website and social media links?

Minus sign iconPlus sign icon
Fable's official website is fable.com and has social profiles on LinkedInCrunchbase.

What is Fable's NAICS code?

Minus sign iconPlus sign icon
Fable's NAICS code is 31-33 - Manufacturing.

How many employees does Fable have currently?

Minus sign iconPlus sign icon
As of March 2026, Fable has approximately 42 employees across 5 continents, including North AmericaEuropeAfrica. Key team members include Head Of Operations: S. M.Co-Founder, Ceo: J. P.Cofounder, Head Of Operations: M. T.. Explore Fable's employee directory with LeadIQ.

What industry does Fable belong to?

Minus sign iconPlus sign icon
Fable operates in the Manufacturing industry.

What technology does Fable use?

Minus sign iconPlus sign icon
Fable's tech stack includes Microsoft ClarityShopifyGoogle Fonts APIPreactjQueryHubSpotRebuy EngineQuantcast.

What is Fable's email format?

Minus sign iconPlus sign icon
Fable's email format typically follows the pattern of First@fablehome.co. Find more Fable email formats with LeadIQ.

How much funding has Fable raised to date?

Minus sign iconPlus sign icon
As of March 2026, Fable has raised $6.6M in funding. The last funding round occurred on Jul 28, 2022 for $6.6M.

When was Fable founded?

Minus sign iconPlus sign icon
Fable was founded in 2019.

Fable

ManufacturingBritish Columbia, Canada11-50 Employees

Fable is a lifestyle brand offering sustainably crafted artisan homeware that transforms how you live at home—from the dining table to the living room, and beyond. Only partnering with makers who put the earth first, we focus on high quality materials and ethical production practices to deliver premium, long-lasting collections designed to help you feel right at home.

Certified B Corporation.

Section iconCompany Overview

Headquarters
Vancouver, British Columbia v6b 1k2 Canada
Website
fable.com
Stock Symbol
SMHX
NAICS Code
31-33 - Manufacturing
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $6.6M

    Fable has raised a total of $6.6M of funding over 3 rounds. Their latest funding round was raised on Jul 28, 2022 in the amount of $6.6M.

  • $1M$10M

    Fable's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $6.6M

    Fable has raised a total of $6.6M of funding over 3 rounds. Their latest funding round was raised on Jul 28, 2022 in the amount of $6.6M.

  • $1M$10M

    Fable's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.