Insights

Growth Opportunity Fable operates with a small to mid-sized team (11-50 employees) and reported revenue of 10-25 million with a total funding of 36 million. Potential upsell opportunities include expansion of cloud hosting, AI tooling, and data management services as they scale their platform for mental wellness focused book discovery and discussion.

Tech Stack Leverage The company already uses AWS, GPT-3, Stable Diffusion, and JSON-LD, indicating comfort with cloud infrastructure and AI generation. There is an opportunity to offer advanced AI integration, content moderation, customization, or analytics on user interactions to enhance recommendations and discussion features.

Content and Wellness Fable’s mission-driven focus on mental wellness through books opens doors for partnerships or bundled solutions with wellness platforms, publishers, and educational institutions seeking scalable reading programs, digital libraries, or curated content experiences.

Market Positioning Operating in the software development space with a niche audience and modest headcount suggests potential value in vendor consolidation momentum, offering cost-efficient SaaS enhancements, security hardening, and compliance packages to support growth as user base expands.

Expansion Readiness Recent industry news around AI infrastructure and semiconductor ETFs signals a broader push toward data center and AI workloads. Fable could benefit from scalable AI/ML pipelines, faster inference for recommendations, and robust analytics to support increasing user engagement as they grow.

Fable Tech Stack

Fable uses 8 technology products and services including Amazon Web Services, Mailgun, Stable Diffusion., and more. Explore Fable's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Mailgun
    Email
  • Stable Diffusion.
    Generative Ai
  • JSON-LD
    Javascript Frameworks
  • GPT-3
    Machine Learning
  • LinkedIn
    Online Community Software
  • HTML
    Programming Languages
  • HSTS
    Security

Media & News

Fable's Email Address Formats

Fable uses at least 1 format(s):
Fable Email FormatsExamplePercentage
First@fable.coJohn@fable.co
83%
FirstL@fable.coJohnD@fable.co
8%
FL@fable.coJD@fable.co
9%

Frequently Asked Questions

What is Fable's stock symbol?

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Fable is a publicly traded company; the company's stock symbol is SMHX.

What is Fable's official website and social media links?

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Fable's official website is fable.co and has social profiles on LinkedInCrunchbase.

How much revenue does Fable generate?

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As of July 2026, Fable's annual revenue is estimated to be $10M - $25M.

What is Fable's NAICS code?

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Fable's NAICS code is 5112 - Software Publishers.

How many employees does Fable have currently?

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As of July 2026, Fable has approximately 29 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Social Media Manager: C. C.Senior Machine Learning Engineer: C. D.: P. W.. Explore Fable's employee directory with LeadIQ.

What industry does Fable belong to?

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Fable operates in the Software Development industry.

What technology does Fable use?

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Fable's tech stack includes Amazon Web ServicesMailgunStable Diffusion.JSON-LDGPT-3LinkedInHTMLHSTS.

What is Fable's email format?

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Fable's email format typically follows the pattern of First@fable.co. Find more Fable email formats with LeadIQ.

How much funding has Fable raised to date?

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As of July 2026, Fable has raised $36M in funding. The last funding round occurred on Dec 16, 2021 for $20M.

When was Fable founded?

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Fable was founded in 2019.
Fable logo

Fable

Software DevelopmentIllinois, United States11-50 Employees

Fable is a software development company based in Hopkins Park, Illinois, with a small to mid-sized team. Its work centers on helping people discover, discuss, and organize books to support mental wellness. Its target audience appears to be individuals seeking mental wellness resources and a reading community. Within the software development industry, the company provides a platform that enables discovery, discussion, and organization of books. The information provided does not include a founding date.

Section iconCompany Overview

Website
fable.co
Stock Symbol
SMHX
NAICS Code
5112 - Software Publishers
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $36M

    Fable has raised a total of $36M of funding over 3 rounds. Their latest funding round was raised on Dec 16, 2021 in the amount of $20Mas a series_a.

  • $10M - $25M

    Fable's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $36M

    Fable has raised a total of $36M of funding over 3 rounds. Their latest funding round was raised on Dec 16, 2021 in the amount of $20Mas a series_a.

  • $10M - $25M

    Fable's revenue is estimated to be in the range of $10M - $25M

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