Wellness Niche Exum Chiropractic operates in the wellness and alternative medicine space with a full range of services including spinal analysis, myofascial massage, weight loss, supplements, and sports medicine, indicating opportunities for upsell of holistic health packages and digital marketing for wellness offerings.

Small Team, Agile With a lean team of 2-10 employees, Exum Chiropractic may value scalable, low-friction marketing and tech solutions, such as affordable automation, simple CRM workflows, and flexible ad retargeting to maximize ROI without heavy overhead.

Digital Footprint Active use of multiple ad tech and analytics platforms (AdRoll, The Trade Desk, Fullstory, Microsoft Clarity, Snowplow, Tealium) plus WordPress suggests readiness for growth-oriented digital campaigns, website optimization, and data-driven patient acquisition strategies.

Revenue Range Reported revenue of $10M-$25M places Exum Chiropractic as a mid-market performer with potential for scaled partnerships in digital marketing, patient engagement platforms, and supply-chain solutions for wellness clinics.

Competitive Landscape Industry peers show larger employee bases and revenue, indicating a competitive opportunity for Exum to differentiate through targeted local campaigns, value-based offerings, and strategic partnerships with health tech vendors to expand patient reach.