International Expansion Opportunities The company's established presence across multiple countries including Canada, Mexico, Costa Rica, UK, France, and Italy suggests a strong international reach. This opens up opportunities to promote advanced surrogacy and egg donation services in these markets, especially targeting regions with emerging demand for reproductive services.

Recent Program Launches The launch of the Cross-Border Embryo Program indicates a focus on affordable and strategic surrogacy solutions. There is potential to upsell complementary fertility treatments, surrogacy packages, or additional IVF services to existing clients attracted by these innovative offerings.

Digital Engagement Strategies With the company's investment in online tools such as detailed checklists and a focus on website management, expanding digital marketing efforts could help attract more international intended parents and surrogates, especially via targeted advertising and content marketing to highlight success stories and program benefits.

Market Growth Potential Operating in a niche industry with revenue up to $10M and a relatively small team presents opportunities to introduce premium or specialized fertility and surrogacy services, as well as partnerships with large fertility clinics to expand service offerings.

Competitor Differentiation Compared to larger competitors like SE and RMA, the company’s strategic location, personalized service approach, and unique cross-border programs can be emphasized to attract clients seeking customized, affordable, and culturally sensitive surrogacy options, opening avenues for targeted outreach.