Strategic Expansion Target opportunities tied to regional growth plans, leveraging Extrafarma’s expansion history and Be Better brand positioning to offer wholesale partnerships, co-branded promotions, or exclusive product launches in its multi-state footprint.

Private Ownership Transition Consider approaches aligned with potential post-acquisition integration needs or exit strategies from the Pague Menos deal, presenting solutions such as supply chain optimization, data-driven marketing tech, or asset-light collaboration models.

Digital Commerce Readiness Leverage Extrafarma’s tech stack and Be Better private label to propose ecommerce enablement, omnichannel fulfillment, customer data platform enhancements, and targeted digital advertising partnerships.

Private Label Growth Explore partnerships to scale Be Better products through manufacturing, packaging, and distribution support, plus joint promotions with loyalty programs to increase basket size across its 10-state presence.

Cost and Efficiency Offer cost-reduction opportunities in procurement, logistics, and payments, highlighting synergies with existing technology like AWS, WordPress-based sites, and messaging via WhatsApp Business to improve margins and speed-to-market.