Dominant DOOH Network Exterior Plus operates Spain’s leading Digital Out of Home (DOOH) network across Airports, Street Furniture, Car Parks, Shopping Malls and Large Format, with 4,000+ billboards and 50,000 faces reaching over 90% of the Spanish audience. This breadth presents cross‑category advertising opportunities and scalable campaigns for national brands seeking wide coverage.

Airport & Transit Focus As the sole advertising provider for major Spanish airports including Madrid and Barcelona, Exterior Plus offers premium access to high-traffic, high-value travel audiences. This creates upsell opportunities for aviation, hospitality, retail, and services brands targeting travellers and frequent flyers.

Strategic Partnerships Recent integration with Broadsign Place Exchange SSP and existing partnerships with Aena Ventures signal a mature programmatic capability and potential for automated, data‑driven campaigns. This enables targeting refinements and performance-based sales pitches to advertisers seeking measurable ROAS.

Technology & Innovation A focus on technology, research and innovation supports scalable, efficient campaigns and enhanced audience measurement. Sales discussions can highlight platform‑driven capabilities, dynamic creatives, and integration readiness to win tech‑savvy brands and agencies.

Growth & Financials With a sizable revenue range and a robust national footprint in 50,000 faces, Exterior Plus is positioned for larger budget stewardship and co‑op opportunities with advertisers aiming for national reach. This strengthens the case for multi‑market campaigns and bundled packages across airports, malls, and city centers.