Strategic Partnerships Explore Edmonton actively pursues collaborations with local brands and businesses (for example Lime Crush craft beer partnership with Sea Change Brewing Co. and North Central Co-op). This indicates a strong openness to co-marketing and joint promotions that can be leveraged to propose cross-promotional campaigns, bundled experiences, and event-driven packages to sponsors and tourism partners.

Event Momentum With two award-winning venues (Edmonton Convention Centre and Edmonton EXPO Centre) and a mandate to attract major events and conventions year-round, there is substantial opportunity to sell meeting, incentive, and special event packages, as well as venue-based sponsorships and turnkey marketing services.

Digital Toolkit The tech stack includes Facebook Ads, Adobe Creative Cloud, Canva, Squarespace, Microsoft 365, LiveChat, Mautic, and Microsoft Azure, signaling a modern, data-driven marketing approach. This opens sales avenues for enhanced digital marketing services, analytics partnerships, CRM-driven campaigns, and scalable online experiences for partners and events.

Economic Impact Revenues in the 250M to 500M range alongside a focus on sustainable, social-benefit driven visitation position Explore Edmonton as a strategic partner for government and corporate sponsors seeking high economic and community impact through tourism and events.

Industry Recognition Active involvement in sport tourism awards and collaboration with industry bodies demonstrates credibility and visibility. This can be leveraged to approach potential sponsors and organizers in the sport, convention, and cultural sectors who value proven track records and notable community contributions.