Strategic partnerships Explain Market Research emphasizes partnership-driven insights and has a long-standing track record since 1993. This suggests potential for collaborative projects, co-branded research initiatives, and retainer-style engagements with clients seeking ongoing strategic guidance.

Employee focus Recent recognition as a top place to work and Good Work Pledge commitments indicate a strong internal culture. Leverage this to position Explain as a stable employer-backed partner for client teams seeking reliable delivery and robust client success support.

Growth signals Moderate revenue range ($1M–$10M) and mid-sized employee base imply room to scale services with existing capabilities. Target upsell of advanced analytics, mixed-method studies, and scalable insights programs to mid-market clients looking for end-to-end solutions.

Recent leadership Appointments of Associate Insight Directors and other senior roles in 2025 suggest a focus on expanding senior client leadership. This presents an entry point for strategic account management, premium proposal pursuits, and larger, multi-project engagements.

Tech-enabled offerings A tech stack featuring data analytics, web technologies, and tracking tools indicates capability to deliver digital-oriented research and online panels. Propose digital qual/quant solutions, online communities, and scalable online surveys to prospects prioritizing efficient, remote-first research.