Strategic Partnerships Explain Market Research has a track record of developing partnerships that deliver best in class strategic insights, with recent collaborations including National Grid and Ordnance Survey, indicating ongoing opportunities to pursue enterprise-scale, cross-sector client engagements.

Expansion & Talent The agency has grown its leadership team and expanded staff, adding Associate Insight Directors and compliance roles, suggesting capacity for larger multi-market projects and complex research programs.

Industry Diversification Current and recent clients span utilities, government-backed entities, and community platforms, signaling a strong value proposition across regulated sectors and public-sector-adjacent programs that may yield upsell in customer experience, satisfaction, and engagement research.

Employee Brand Recognition as a top place to work and investments in wellbeing and professional development position Explain as an attractive partner for client teams seeking stable, high-quality delivery and long-term relationships.

Compliance & Quality Emphasis on quality and compliance, alongside a robust tech stack and data practices (Piwik PRO Core, Google tools), provides a selling point for clients with strict governance, data privacy requirements, and need for trustworthy insights ecosystems.