Growth Through Events Opportunity to upsell cross-event sponsorships and bundled exhibitor packages across Australia and New Zealand, leveraging Expertise Events’ diverse portfolio of craft, travel, vintage fashion, jewellery, and broadcast sectors to expand client reach.

Cost Support Leverage the Fuel the Show initiative and rising-cost pressures to position cost-effective exhibit solutions, sponsorship discounts, and value-added services that help exhibitors maximize ROI and justify continued participation.

Training & Enablement Promote Exhibit Success Training as a lead-generation channel to attract exhibitors seeking competitive advantage, offering premium modules or partner-enabled training to generate long-term customer relationships.

Jewellery & Design Focus Capitalise on ongoing jewellery sector activity with targeted campaigns around Australian Jewellery Fair and Jewellers Den initiatives to recruit new exhibitors, suppliers, and regional buyers.

Data-Driven Outreach Utilise the company’s digital tech stack and event data to deliver personalized outreach, highlight measurable ROI from past shows, and tailor offers to specific industries and regional markets.