Tourism Growth Non-profit destination marketing organization focused on attracting overnight visitors to Champaign-Urbana with a mission to boost local economy and quality of life, presenting opportunities to partner on visitor campaigns, event sponsorships, and destination experiences.

Event Leverage Active engagement in annual events such as Restaurant Week and cultural/arts initiatives creates recurring collaboration opportunities for hospitality partners, local businesses, and sponsorship packages to drive foot traffic and cross-promotion.

Digital Accessibility Recent launches like Accessible CU and online business accessibility resources indicate a priority on inclusive experiences, opening sales avenues for accessible-tourism packages, ADA-compliant partner listings, and sponsored accessibility initiatives.

Community Partnerships Collaborations with University of Illinois and Community Choices show readiness to co-create programs; potential for co-branded campaigns, research-driven marketing, and joint tourism products targeting students, faculty, and visitors.

Tech & Data Enablement Tech stack includes ERP and content platforms (JD Edwards, Amplience, Google Workspace) and partner-oriented tools; selling points include data-backed marketing services, bundled tech-enabled tourism experiences, and scalable CRM-driven campaign management.