What is Expected Behavior's NAICS code?

Expected Behavior's NAICS code is 5112 (Software Publishers).

Insights

Niche SaaS Profit Expected Behavior is a small, profitable, self-funded software team serving mission-critical SaaS products used by notable companies. This suggests a lean, high-margin operation with potential for cross-sell or upsell of monitoring, observability, or integration tools to similar mid-market customers.

Blue-Chip Cred Customer roster includes Shopify, Square, and HubSpot, indicating strong referenceability and credibility in the software ecosystem. Leverage existing logos to approach additional mid to large enterprises with high reliability and integration needs.

Cloud Native Stack Tech stack includes Cloudflare CDN, Amazon S3, Dropbox, and monitoring integrations, signaling openness to cloud-native architectures and integration-heavy offerings. Opportunity to propose value-added integrations, security enhancements, or uptime/observability solutions.

Growth Signals Recent CloudWatch integration for Instrumental demonstrates product expansion and API/monitoring capabilities. This positions the company to pursue upsell around advanced monitoring, alerting, and data analytics for complex environments.

Sizable Market Fit Revenue in the $1M–$10M range with a small team implies potential to scale with add-on modules, professional services, or managed offerings. Ideal for low-friction pilots with fast ROI for SMB-to-mid-market clients seeking reliable software systems.

Similar companies to Expected Behavior

Expected Behavior Tech Stack

Expected Behavior uses 8 technology products and services including Trident AB, Gauges, Medium, and more. Explore Expected Behavior's tech stack below.

Trident AB
A/B Testing
Gauges
Analytics
Medium
Blogs
Cloudflare CDN
Content Delivery Network
Amazon S3
Content Delivery Network
Dropbox
Digital Asset Management
Ubuntu
Operating Systems
HSTS
Security

Media & News

Expected Behavior, LLC launched CloudWatch integration for Instrumental on Aug 5th '19.
Expected Behavior, LLC recently launched its CloudWatch integration for Instrumental, which brings your CloudWatch data into the same monitoring environment as your application metrics, service metrics, and uptime monitoring.
Sep 05, 2019 | medium.com

Expected Behavior's Email Address Formats

Expected Behavior uses at least 1 format(s):

Expected Behavior Email Formats	Example	Percentage
Last@expectedbehavior.com	Doe@expectedbehavior.com	52%
First@expectedbehavior.com	John@expectedbehavior.com	34%
FLast@expectedbehavior.com	JDoe@expectedbehavior.com	9%
First.Last@expectedbehavior.com	John.Doe@expectedbehavior.com	5%

Frequently Asked Questions

What is Expected Behavior's phone number?

You can contact Expected Behavior's main corporate office by phone at

+1-866-998-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Expected Behavior's official website and social media links?

Expected Behavior's official website is expectedbehavior.com and has social profiles on LinkedIn.

How much revenue does Expected Behavior generate?

As of July 2026, Expected Behavior's annual revenue is estimated to be $1M - $10M.

What is Expected Behavior's SIC code NAICS code?

Expected Behavior's SIC code is 7372 - Prepackaged Software NAICS code is 5112 - Software Publishers.

How many employees does Expected Behavior have currently?

As of July 2026, Expected Behavior has approximately 4 employees across 1 continents, including North America. Key team members include Cfo: N. A.Chief Technology Officer: J. G.Co-Founder & Ceo: M. G.. Explore Expected Behavior's employee directory with LeadIQ.

What industry does Expected Behavior belong to?

Expected Behavior operates in the Software Development industry.

What technology does Expected Behavior use?

Expected Behavior's tech stack includes Trident ABGaugesMediumCloudflare CDNAmazon S3DropboxUbuntuHSTS.

What is Expected Behavior's email format?

Expected Behavior's email format typically follows the pattern of Last@expectedbehavior.com. Find more Expected Behavior email formats with LeadIQ.

When was Expected Behavior founded?

Expected Behavior was founded in 2006.

Expected Behavior

Q: How many employees does Expected Behavior have currently?

Expected Behavior has approximately 4 employees.

Q: What technology does Expected Behavior use?

Expected Behavior's tech stack includes Amazon Web Services, Cloudflare CDN, RSS, Amazon CloudFront, Dropbox.

Software DevelopmentIndiana, United States2-10 Employees

Expected Behavior is a small software development company based in Indianapolis, Indiana. A group of friends collaborates to build software that clients rely on for critical operations. Its SaaS products serve a broad customer base, including Shopify, Square, and HubSpot, among thousands of others around the world. In 2019, Expected Behavior announced a CloudWatch integration for Instrumental, enabling CloudWatch data to be accessed in the same monitoring environment as its other metrics. This development highlights the company's focus on interoperability within its monitoring framework.