Strategic Partnerships Exiss/Sooner Trailers partners with 120+ dealers and has a long-standing presence in the US, Canada, and select international locations. Leverage dealer networks to introduce premium aluminum trailers to existing customer bases and target cross-sell opportunities between horse, livestock, and living quarters trailer lines.

Market Position Two well-established brands (Exiss and Sooner) operating from a single El Reno hub offer breadth in product lines and distribution. Position cross-promotions around premium aluminum trailers to capture dealers’ portfolios seeking diversified offerings and to expand share against competitors with smaller dealer footprints.

Growth Potential Revenue in the mid-seven figures with a sizeable dealer network indicates room to expand B2B sales, financing, and after-sales services. Propose bundled financing, extended warranties, and maintenance packages to increase average order value across both horse and livestock trailer segments.

Industry Partnerships Recent collaboration with the Extreme Trail Horse Association signals openness to sponsorships and co-branded marketing. Explore opportunities for exclusive dealer events, trailer showcases, and rider/handler endorsements to drive demand at the animal-transport niche.

Digital & Analytics Current tech stack includes Google Analytics and various web technologies; potential to offer targeted digital campaigns and enhanced dealer portal experiences. Propose lead-gen programs, dealer-specific dashboards, and data-driven promotions to optimize distribution and track ROI.