Mid-market Growth With revenue in the tens of millions and a lean 11-50 person team, Exhibit Exchange is well placed to target mid market brands seeking end to end trade show programs. Focus outreach on full service engagements covering design, rental, sale, installation and dismantle to win longer term partnerships.

Regional Partnerships Based in Macomb, Michigan, there is a regional growth opportunity in the Midwest. Build partnerships with venues, event organizers, and local brands to become a preferred vendor for trade shows and corporate events, securing ongoing projects.

ROI Marketing Current tech stack includes SEO and analytics tools. Offer clients post event analytics, lead optimization, and ROI driven digital signage to demonstrate value and justify premium services.

Diversified Portfolio They already serve museum exhibits and corporate interiors; expand by targeting museums, universities, and enterprise clients seeking turnkey exhibit and interior projects, leveraging existing strengths.

Visualization Edge Use AutoCAD and design tools to provide immersive previews such as 3D walkthroughs or VR to accelerate approvals, shorten sales cycles, and differentiate Exhibit Exchange from large firms with slower processes.