Market positioning EXHIB-IT! operates in the advertising services space with a focus on face-to-face marketing, events, tradeshows, corporate events, and branded environments, presenting a target for event-oriented sponsorships, experiential activations, and multi-channel experiences.

Growth opportunity With 11-50 employees and revenue between $10M-$25M, there is room to scale through enhanced event tech, large-format activations, and expanded service offerings such as data-driven post-event analytics and more complex turnkey event programs.

Tech leverage Current tech stack includes advertising platforms (AdRoll, LinkedIn Ads), analytics (Microsoft Clarity, Piwik), and front-end commerce/CRM tools (WooCommerce, iCIMS, WP Engine). This enables targeted lead generation, CRM integration, and measurable ROI demonstrations for clients.

Sales targeting Potential clients include mid-market brands and corporate marketers seeking experiential marketing, trade show optimization, and branded environments. Leverage their 24 years of experience to position as a reliable partner for complex live events and ROI-focused campaigns.

Competitive positioning Compared to larger peers, EXHIB-IT! is a focused, midsize agency with proven event expertise, offering opportunities to differentiate on flexibility, personalized service, and fast execution for mid-tier events, while upselling analytics and post-event impact studies.