Unified data advantage Leverage eXelate’s customer data cloud to offer cross-device identity resolution and unified profiles, enabling advertisers to target individuals and households with personalized campaigns across display, video, audio, offline, mobile, and connected TV.

Large data marketplace Position Nielsen-backed access to the world’s largest third-party cross-device data set with over 5B unique users and devices as a differentiator for clients seeking scale and richer audience insights for targeting and measurement.

Acquisition integration Highlight strategic value from the Nielsen acquisition in 2015 as a catalyst for enhanced data assets and synchronized marketing cloud capabilities, offering a more powerful, integrated solution for media decisioning and attribution.

Cross-channel measurement Emphasize capabilities in audience measurement disruption and attribution backed by data assets, targeting brands and agencies seeking faster, data-driven decisions across multiple channels and devices.

Growth and partnerships Pursue opportunities with mid-market and enterprise brands that need scalable DMP-driven solutions, leveraging Nielsen brand trust and the existing ecosystem to expand into digital marketing and media planning engagements.