Small-scale operations Target the company as a small business in the office supplies space with personalized, cost-effective solutions and flexible purchasing options to fit a lean operation.

Digital presence Leverage its tech stack and website to offer bundled digital and physical office solutions, including managed services for website hosting, CMS maintenance, and analytics upgrades.

Local focus Engage with a New York-based retailer by emphasizing local delivery, quick-turnaround services, and relationship-building with nearby businesses for bundled equipment and consumables.

Growth enablement Position as a growth partner by offering scalable solutions that can expand with them, such as modular hardware bundles, print/copy optimization, and recurring revenue through consumables.

Competitive positioning Differentiate through personalized support, small-business pricing, and rapid deployment capabilities to compete with mid-market players while maintaining high-touch service.