Brand Activations Leverage Exchange LA's central downtown location and expansive four-floor footprint to host high-profile brand activations, award shows, premieres, and corporate events. The venue's historic Art Deco ambiance combined with flexible space enables tiered experiences, from intimate pre-events to large-scale showcases. Propose bundled offerings including venue rental, catering, AV/staging, security, and event marketing packages, and target brands in entertainment, fashion, beverage, tech, and lifestyle for ongoing partnership opportunities.
Entertainment Partnerships Position Exchange LA as a premier home for music-driven experiences and recurring event series in the LA nightlife calendar. Leverage the venue as a partner for talent bookings, artist showcases, and experiential campaigns, with cross-promotion via social channels and email lists. Offer sponsorshiped stages, VIP experiences, and production services such as lighting, sound, and stage design to attract labels, promoters, and festival organizers.
Community Sponsorships Capitalizing on demonstrated community engagement, propose CSR-friendly sponsorships and co-branded campaigns with local nonprofits and city agencies. Create toy-drive, charity, or social impact events that align brand goals with community gives back, generating PR value and access to sponsorship revenue. Bundle these efforts with venue services for end-to-end event production and recurring partner programs.
Production Location Highlight Exchange LA as a versatile production location near major LA venues and a hub for film shoots, fashion shows, and commercial productions. Offer location rental packages, back-stage dressing rooms, secure access, and on-site production support, plus post-event wrap services. Target production houses, location scouts, fashion labels, and advertising agencies seeking iconic city venues for shoots and after-parties.
Digital Marketing Upsell With an existing web presence and social channels, there is an opportunity to optimize ticketing, event discovery, and guest experience through integrated marketing tech. Propose services such as SEO and content optimization, paid media, retargeting, CRM integration, and analytics dashboards to improve lead capture and conversion. Create branded landing pages and partner-specific campaigns to maximize venue bookings and recurring events.