Insights

Acquisition Impact Recent acquisition by Bad Boy Mowers indicates a shift in ownership and potential changes in strategy, presenting an opportunity to re-engage the customer base and explore channel partnerships, service expansions, or product alignment with Bad Boy Mowers distributors.

Recall Risk Recent safety recall of LED light kits on Hustler and BigDog ride-on mowers highlights a channel risk but also a potential entry point for upsell or cross-sell of certified replacement parts, enhanced safety features, and service contracts to restore brand trust.

Midmarket Focus Company size and revenue position Excel Industries between small and large peers offers a sweet spot for mid-market equipment solutions, diagnostics, maintenance programs, and scalable manufacturing services aligned with Hustler Turf Equipment and BigDog Mower Co. branding.

Global Tech Stack Diverse technology footprint including SQL, UNIX/Linux, and LabVIEW suggests opportunities for data analytics services, IoT or telematics integrations, and software-enabled maintenance or quality monitoring solutions for rugged outdoor machinery.

Sustainability & Quality Emphasis on innovation, quality, and rugged performance provides a gateway for value propositions around durable components, warranty extensions, and sustainability-friendly upgrades that resonate with commercial landscapers and municipal buyers.

Similar companies to Excel Industries, Inc.

Excel Industries, Inc. Tech Stack

Excel Industries, Inc. uses 8 technology products and services including SQL, Microsoft Outlook, Kronos, and more. Explore Excel Industries, Inc.'s tech stack below.

  • SQL
    Database
  • Microsoft Outlook
    Email
  • Human Resource Management System
  • Microsoft
    Miscellaneous
  • UNIX
    Operating Systems
  • iOS
    Programming Languages
  • Linux
    Programming Languages
  • Visualisation Software

Excel Industries, Inc.'s Email Address Formats

Excel Industries, Inc. uses at least 3 email formats:
Excel Industries, Inc. Email FormatsExamplePercentage
First.Last@excelii.comJohn.Doe@excelii.com
93%
FLast@excelii.comJDoe@excelii.com
6%
FirLast@excelii.comJohDoe@excelii.com
1%

Frequently Asked Questions

What is Excel Industries, Inc.'s phone number?

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You can contact Excel Industries, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Excel Industries, Inc.'s official website and social media links?

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Excel Industries, Inc.'s official website is excelii.com and has social profiles on LinkedIn.

How much revenue does Excel Industries, Inc. generate?

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As of August 2026, Excel Industries, Inc.'s annual revenue is estimated to be $25M - $50M.

What is Excel Industries, Inc.'s NAICS code?

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Excel Industries, Inc.'s NAICS code is 333 - Machinery Manufacturing.

How many employees does Excel Industries, Inc. have currently?

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As of August 2026, Excel Industries, Inc. has approximately 122 employees across 3 continents, including North America, Asia and Europe. Key team members include Director Of Credit Services: I. R. N., Director Of Brand Marketing: M. F. and Manager: J. H. Explore Excel Industries, Inc.'s employee directory with LeadIQ.

What industry does Excel Industries, Inc. belong to?

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Excel Industries, Inc. operates in the Machinery Manufacturing industry.

What technology does Excel Industries, Inc. use?

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Excel Industries, Inc.'s tech stack includes SQL, Microsoft Outlook, Kronos, Microsoft, UNIX, iOS, Linux and LabVIEW.

What is Excel Industries, Inc.'s email format?

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Excel Industries, Inc.'s email format typically follows the pattern of First.Last@excelii.com. Find more Excel Industries, Inc. email formats with LeadIQ.

When was Excel Industries, Inc. founded?

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Excel Industries, Inc. was founded in 1960.
Excel Industries, Inc. logo

Excel Industries, Inc.

Machinery ManufacturingKansas, United States51-200 Employees

Excel Industries, Inc. is a machinery manufacturer based in Hesston, Kansas, specializing in outdoor power equipment. The company markets its products under the Hustler Turf Equipment and BigDog Mower Co. brands, with a focus on zero-turn mowers designed for demanding turf work. Its equipment targets professional grounds care operators as well as residential users who manage large properties and commercial landscapes. Operating in the machinery manufacturing sector, the company emphasizes durability and performance in its product lineup.

A notable development in recent years is a finalized partnership with Stanley Black & Decker in 2021, signaling a connection with a global tools company. The business operates from Hesston, Kansas, and uses its two brands to serve the outdoor power equipment market.

Section iconCompany Overview

Phone number
NAICS Code
333 - Machinery Manufacturing
Founded
1960
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Excel Industries, Inc.'s revenue is estimated to be in the range of $25M - $50M

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