BrandWave Advantage EvolveMKD launched BrandWave in 2024, a proprietary tool to help marketers understand and fine-tune the waves their marketing activities make. This productized capability creates a scalable upsell for clients seeking measurable campaign optimization and can be offered as part of a broader digital PR and analytics package.

Data Partnerships The firm has engaged with Ipsos and Ipsos MORI in 2023 and 2021 to conduct large consumer research on media credibility and communication styles. This demonstrates a strong capability to provide research-backed insights and thought leadership, enabling cross-sell to brands seeking data-backed PR and market research services.

Mid-Market Focus With 11-50 employees and revenue in the 25-50M range, EvolveMKD sits between small boutiques and large global agencies. This positioning is attractive to mid-market brands needing integrated PR and digital services without the overhead of the largest firms.

Digital & Measurement The agency emphasizes digital media, social media, and PR with a strong measurement orientation. Tech stack includes Facebook Pixel, YouGov, Google Workspace, Zoom, and GoDaddy. This enables data-informed campaigns and performance reporting, offering opportunities to upsell analytics, multi-channel campaigns, and performance-led pricing.

Growth & Differentiation Growth signals include the BrandWave launch and ongoing partnerships with Ipsos and Ipsos MORI, plus recognition as one of the Best PR Agencies. This combination signals growth momentum and credibility, presenting opportunities to win clients seeking innovative, data-driven campaigns with a partner that can deliver both strategic insights and execution.