Portfolio Synergy The merger of Art of Business and East Coast Salon Services creates a unified catalog and service offering, enabling cross-sells and bundled solutions to professional beauty customers. With a combined SKU assortment and enhanced support, sales teams can propose one stop procurement for salons, spas and barbershops, increasing average order value and client retention. Leverage the integrated brands to win larger accounts by presenting a complete lineup under Ethos Beauty Partners.

Regional Growth Headquartered in New Jersey with established regional teams, Ethos Beauty Partners is well positioned to expand across the Northeast and Mid-Atlantic. Target salons and schools in adjacent markets with an expanded product range, localized promotions and faster fulfillment. The merged operation can accelerate go to market with a unified sales force and channel partners.

Digital Sales Engine The tech stack includes Craft Commerce for B2B online orders, Sage 100 for ERP, Stripe for payments, and iCIMS for talent management; this enables a streamlined, scalable procurement and ordering experience for salon customers. Propose targeted digital promotions, subscription replenishment programs and automated quotes to drive faster close rates and higher order frequency.

Analytics Advantage Microsoft Clarity and Piwik PRO Core provide behavioral analytics to understand salon decision making and optimize marketing and landing pages. Use this data to segment customers by channel and lifecycle stage, enabling personalized outreach, channel specific campaigns and higher conversion from inquiry to sale.

Heritage Advantage The combined 147 years of industry experience and multi generational expertise provide credibility when pursuing national accounts and larger regional chains. Leverage this heritage in education and training programs, exclusive partnerships and service contracts to differentiate from larger competitors and build long term relationships.