Essman/Research Email Format
Market ResearchIowa, United States0-1 Employees
Essman/Research is a Des Moines, Iowa-based, full-service market research firm established in 1981. The company focuses on delivering user-friendly research results that help clients make informed decisions by uncovering what people think, need, and want through qualitative and quantitative methods. Its qualitative work emphasizes developing and asking the right questions to explore attitudes and perceptions across diverse contexts, while its quantitative services measure factors like customer satisfaction, brand awareness, market analysis, and political polling. The firm is positioned within the market research industry as a recognized provider of insights, offering data-driven findings designed to support decision making for its clients. In recent context, the firm was reported to have become part of Horizon Group, with Horizon Group noting the acquisition in 2017.