Mid Market Focus Target mid-market businesses seeking reliable, cost-effective telecom with personalized service. Position Eschelon as a nimble alternative to the large incumbents by offering flexible SLAs, scalable bandwidth options, and hosted services like SD-WAN and hosted voice to simplify transitions and reduce total cost of ownership.

Unified Communications Capitalize on hosted voice, SIP trunking, UCaaS, and contact center solutions to upsell or expand the customer base. Emphasize fast deployment, easy migration from legacy systems, and local support to win mid-market deals.

Network and Security Promote a comprehensive set of network services including private line connectivity, MPLS/SD-WAN, cloud interconnect, and security services designed to improve reliability and protection against threats. Highlight ease of procurement and single-provider convenience for IT teams.

Channel Partnerships Develop channel-friendly go-to-market with hardware partners and managed service providers to extend reach and speed deployments. Offer bundled solutions that combine connectivity, security, and managed services and leverage regional support for faster wins.

Growth Financing Leverage demonstrable revenue scale and available funding to justify multi-year contracts and upsell opportunities. Use financial stability to reassure buyers about long-term support, service level commitments, and ongoing modernization projects.