Cloud and Security Upsell Leverage their cloud and hosting footprint to offer managed IT services, focusing on HIPAA compliant backups, disaster recovery, and security monitoring for a small practice. Propose cost effective outsourced IT that reduces administrative burden and scales with growth.

Marketing and Analytics Optimization With active Google Analytics and video channels, there is room to boost patient acquisition and retention through website optimization, local SEO, and targeted video marketing. Consider expanding their marketing tech stack with CRM integration, marketing automation, and review management to convert more site visitors into patients.

Accessibility Compliance Enhancement Existing use of an accessibility widget suggests a foundation for stronger ADA compliance. Offer a full accessibility audit, WCAG aligned fixes, ongoing monitoring, and staff training to broaden reach and reduce compliance risk.

Growth Enablement for Practice As a small practice competing with larger groups, there is value in scalable practice management integrations, digital patient intake, appointment scheduling automation, and secure EHR connections to streamline operations without heavy headcount.

Local Market Partnerships Located in South Bend, there are local market opportunities through improved local search presence, partnerships with dental suppliers and labs, community outreach, and patient financing options to grow throughput.