Strategic partnerships ERC Today has a track record of forming partnerships with regional business associations and industry groups (Bay Future, SBAM, North Carolina Restaurant & Lodging Association, Mobile Local Social USA, ECBM). This suggests a sales approach that targets trade associations and membership organizations to broaden reach for ERC recovery services.

SMB focus The firm specializes in ERC recovery for small to mid-sized businesses and operates with a lean team, indicating an opportunity to tailor affordable, scalable engagement packages for smaller clients that maximize per-employee credits.

Credit upside With potential eligibility for up to $26,000 per employee, there is a strong value proposition for new clients. Sales plays can emphasize high ROI and quick wins to convert businesses uncertain about ERC benefits.

Tech-enabled outreach The current tech stack includes Google Ads, WordPress, SEO tools, and analytics platforms, suggesting room to upsell data-driven marketing services, improved online lead capture, and enhanced attribution for client campaigns.

Growth signals Reported revenue range and an employee count of 11-50 imply a growing, scalable operation. This presents cross-sell opportunities to complementary services in accounting, tax relief, and regulatory advisory as the firm expands.