Industry standards The Equity Release Council is the leading industry body with rigorous advice and product standards that ensure security of tenure and financial protections, highlighting opportunities to position compliant technology, reporting, and training solutions for member providers and advisers.

Growth and expansion active leadership changes and a recent chair appointment alongside a forthcoming leadership summit indicate ongoing organizational growth and strategic partnerships, suggesting potential sales targets in governance, event tech, and professional services.

Digital engagement The tech stack includes WordPress, Hotjar, Shopify, and marketing tools like SendGrid and Yoast, signaling opportunities to offer website optimization, analytics-driven UX improvements, content marketing support, and email/automation enhancements tailored to the council and its members.

Strategic partnerships Recent collaboration with Deloitte and the launch of the retirement compass in partnership with Fairer Finance present a strong appetite for data, risk, and evidence-based solutions, ideal for commercial partnerships, risk analytics, and customer insights platforms.

Market positioning With a revenue range of up to $10M and a membership base of 700+ entities across providers, advisers, solicitors, and surveyors, there is a clear need for scalable, compliant enterprise software, vendor risk management, and training programs to support sector-wide growth.