Acquisition momentum EpicPay was acquired by FortisPay in early 2021, indicating consolidation activity in the payments space. This presents an opportunity to position complementary services or value-added offerings that integrate with post-acquisition platforms and leverage combined scale.

SMB to mid-market focus With 11-50 employees and a stated aim to serve organizations of all sizes, EpicPay shows flexibility across small and mid-sized clients. Sales outreach can emphasize scalable payments technology, open APIs, and cost-effective growth solutions suitable for expanding merchant portfolios.

Developer friendly platform The platform highlights award-winning open APIs, robust real-time reporting, and easy integration. This suggests strong cross-sell potential for developers and technical buyers seeking seamless integration with ERP, e-commerce, or vertical-specific systems.

Global capabilities Emphasis on global commerce capabilities implies opportunities in markets requiring multi-currency processing, cross-border payments, and compliance support. Target prospects with international payment needs or multi-region expansion plans.

Security and governance Advanced security options and scalable processing indicate a focus on reliability and risk management. Sales conversations can highlight compliance, fraud prevention, and enterprise-grade governance as differentiators for risk-heavy industries.