SME Focus Target small and mid-sized retailers and suppliers in India seeking flexible working capital solutions. ePayLater already serves SMEs with zero cost credit, suggesting a strong fit for onboarding fintech integrations and co-branded offers with ERP and e-commerce platforms.

Credit Line Expansion Leverage ePayLater’s merchant credit line model to upsell to suppliers and marketplaces that struggle with cash flow. Propose extended credit terms and seamless integration with existing payment workflows to boost average order value and reduce DSO.

Security and Trust Position the company’s recognized focus on data security as a differentiator for risk-averse retailers. Offer security enablement packages, compliance tooling, and audit-ready reporting to accelerate merchant onboarding and reduce due diligence time.

Tech Ecosystem Propose integration partnerships with ERP/CRM ecosystems (SAP, NetSuite, Salesforce, Zoho) and e-commerce platforms (Shopify) to create a seamless credit experience. Highlight potential for unified analytics and faster decisioning through connected data.

Market Growth Capitalize on the recent funding and growth trajectory to target investors and strategic partners for co-marketing and channel partnerships. Emphasize scalable SME credit solutions aligned with India’s digital B2B commerce expansion.